Spot Names Jason Ford Chief Revenue Officer

AUSTIN, Texas — October 6, 2026 — Spot Insurance Inc., the fully embedded B2B2C provider of financial protections solutions, today announced Jason Ford joined the company as Chief Revenue Officer.

Ford will lead Spot’s commercial organization and go-to-market strategy, overseeing business development, strategic partnerships, account management, and revenue operations as the Company rapidly expands across its core markets.

Ford brings more than 25 years of experience building revenue, partnerships, and commercial organizations across sports, technology, and media. Most recently, Ford served on the executive leadership team at FloSports, where he built the company’s partnerships and advertising business from the ground up.  Previously, he held senior revenue and partnership roles at USA TODAY Sports Media Group and has advised companies across sports, media and technology through SUPRBLOOM.

His career began in the snowboard industry, where he competed professionally before moving to the business side of the sport. Over the course of more than three decades in the industry, Ford has worked across iconic snowboard brands, media and mountain businesses, experience that gives him a unique perspective as Spot continues to grow its presence across ski and other active, experience-led markets.

Ford has been closely connected to Spot for years as a strategic advisor, giving him firsthand experience with the company and its products.

“Jason joining Spot is a natural evolution of a relationship we’ve had for years,” said Joel Hamann, CEO of Spot. “He knows this company, believes deeply in what we’re building, and brings an incredible combination of commercial leadership, relationships, and operating experience. We’re excited to have Jason lead our revenue organization, further elevating Spot’s growth trajectory.”

“Having watched the business evolve over the years, I believe Spot is at an important inflection point,” said Ford  “Spot has a truly differentiated core product that adds great value to their partners and joint customers, a growing list of strong partners, and significant room to grow. I’m excited to move from advisor to operator and help build the commercial engine for Spot’s next chapter.”

About Spot

Spot develops differentiated, fully embedded financial protection products that safeguard individuals as they pursue their most adventurous lives. Through a B2B2C model, Spot partners with leading businesses and organizations in the active and travel communities to elevate financial outcomes and experiences. Its enhanced digital platform makes it easy to activate affordable coverage, provide key insights, and drive incremental value through and beyond checkout. Spot is based in Austin, Texas.

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