Telluride Ski Resort Partners with Spot to Introduce Refundable Passes Through Aspenware for the 2026/27 Season
Telluride Ski Resort has partnered with Spot to introduce a Refundable Pass option for the 2026/27 season, seamlessly integrated into its Aspenware ecommerce experience.
Beginning August 25, 2026, guests purchasing eligible season and extended multi-day passes can choose between refundable and non-refundable options directly at checkout, giving them greater flexibility and confidence when committing to their season.
Powered by Spot’s Refund Guarantee, the new option allows guests to cancel an eligible pass for any reason without proof or documentation. Guests can receive a full refund before November 26, 2026, or a prorated refund through February 28, 2027, subject to the program terms.
By giving guests greater confidence at the time of purchase, refundable passes can help resorts reduce purchase hesitation, encourage earlier commitment, and strengthen the value proposition of season-pass and multi-day products.
For Telluride, the partnership provided a streamlined way to introduce greater flexibility without adding friction to the online purchase journey. Spot’s existing integration with Aspenware allowed Refund Guarantee to be incorporated directly into Telluride’s existing ecommerce experience, helping the resort move from project kickoff to beta launch in just eight business days.
The launch demonstrates the value of Aspenware’s growing ecosystem of resort technology partners. By integrating solutions such as Spot directly into Aspenware Commerce, resorts can introduce new guest-facing capabilities while maintaining a seamless purchase experience and minimizing implementation complexity.
Learn more about Telluride’s Refundable Pass option and review the complete terms at getspot.com/cancel-for-any-reason-terms/telluride.
“We’re excited to be live with Spot and its new Refund Guarantee product. From kickoff to beta launch, implementation took just eight business days. The process was straightforward and collaborative, and we’re excited to bring this new option to Telluride guests.”
— Carson Taylor, Director of Mountain Sales, Telluride Ski Resort
“Refund Guarantee was built to give guests meaningful flexibility while making it simple for resorts to offer. Telluride is a great example of that vision in action. We’re proud to partner with their team and excited to give Telluride guests greater confidence when committing to their season.”
— Matt Randall, Co-Founder, Spot
“This partnership is a great example of how flexible Aspenware’s ecommerce engine is for its partners. Resorts should be able to introduce new capabilities that improve the guest experience and create new revenue opportunities without making ecommerce more complicated. Seeing Telluride go from kickoff to beta launch in just eight business days is a great example of what’s possible when strong technology partners work together.”
— Will Treves, CEO Aspenware
About Telluride Ski Resort
Telluride Ski Resort is privately owned by the Horning family and offers visitors an unparalleled combination of world-renowned ski terrain, spectacular scenery, unspoiled character, and signature hospitality. Nestled in the 13,000 and 14,000 foot peaks of Colorado’s majestic San Juan Mountains, the acclaimed resort offers over 2,000 skiing acres with some of the most legendary terrain in the Northern Hemisphere. During the winter, nonstop flights to Montrose-Telluride Regional Airport (MTJ) are available from 10 U.S. cities.
About Spot
Spot develops differentiated, fully embedded financial protection products that safeguard individuals as they pursue their most adventurous lives. Through a B2B2C model, Spot partners with leading businesses and organizations in the active and travel communities to elevate financial outcomes and experiences. Its enhanced digital platform makes it easy to activate affordable coverage, provide key insights, and drive incremental value through and beyond checkout. Spot is based in Austin, Texas.
About Aspenware
Aspenware builds ecommerce, guest registration, and trip management software purpose-built for ski resorts. Aspenware Commerce helps leading mountain destinations create seamless online booking experiences, drive pre-commitment and revenue, and make it easier for guests to get from first click to the mountain.
Through an expanding ecosystem of integrated technology partners, Aspenware enables resorts to add innovative capabilities such as Spot’s Refund Guarantee directly into the guest purchase journey.
Learn more at Aspenware.com.
